Course Description

CEO, SalesBrain

Dr. Christophe Morin

With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.Christophe has received multiple awards during his career. In 2011 and 2013, he received prestigious speaking awards from Vistage International. In 2011, 2014 and 2015, he received Great Mind Research Awards from the Advertising Research Foundation (ARF).Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)For a consultation on how to identify and overcome your customers’ Pain, Christophe can be reached at christophe@salesbrain.comFor a clip of Christophe, click here.

Course curriculum

  • 1

    Notes and slides of this program (for your eyes only)

    • Why go through this course explained in less than 2 minutes

    • Introduction to the course

    • Slides and Notes from the video program (All Rights Reserved SalesBrain 2002-2020)

  • 3

    Persuasion Code Theory

    • PC: Theory

  • 4

    Persuasion Science Methods

    • PC: Methods

  • 5

    Persuasion Code: The 2-Brain System

    • PC: 2-Brains

  • 6

    The 6 Stimuli

    • Personal: Re-awake the PAIN

    • Contrastable: Accelerate choices

    • Tangible: Make it real and easy to understand

    • Memorable: Make it easy for your audience to remember why they should choose you

    • Visual: the super highway to create understanding and trigger decisions

    • Emotional: let chemical reactions guide the Primal brain to decisions

  • 7

    Diagnose the PAIN

    • PAIN diagnostic

  • 8

    Differentiate your CLAIMS

    • CLAIMS

  • 9

    Demonstrate the GAIN

    • GAIN

  • 10

    Final Quiz

    • Certification Quiz V2020_1_13

  • $495.00

    $495.00The Persuasion Code: Theory, Science and Process

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