The Persuasion Code: Theory, Science and Process

taught by Dr. Christophe Morin

Course description

Dr. Christophe Morin
Dr. Christophe Morin
CEO, SalesBrain

With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.

Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.

Christophe has received multiple awards during his career. In 2011 and 2013, he received prestigious speaking awards from Vistage International. In 2011, 2014 and 2015, he received Great Mind Research Awards from the Advertising Research Foundation (ARF).

Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)

For a consultation, Christophe can be reached at

For a clip of Christophe, click here.

Course Curriculum

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Persuasion Code Theory
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Persuasion Science Methods
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Persuasion Code: The 2-Brain System
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Diagnose the PAIN
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Differentiate your CLAIMS
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Demonstrate the GAIN
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Final Quiz
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