This short program goes to the essence of our persuasion model. You will learn how your messages work on the brain, discover the 6 ways you can use to trigger attention and captivate any audience. This is a fast pace program delivering results in record time. It is highly recommended for those of you in sales or conducting corporate presentations.
License terms: use within 120 days
Dr. Christophe Morin
With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.
Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.
Christophe has received multiple awards during his career. In 2011 and 2103, he received prestigious speaking awards from Vistage International. In 2011 and 2014, he received Great Mind Research Awards from the Advertising Research Foundation (ARF).
Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)
For a consultation on how to identify and overcome your customers’ Pain, Christophe can be reached at email@example.com
For a clip of Christophe, click here.
Patrick, a French born nerd quickly became an expert in complex sales. He headed Global Business Development efforts first at Silicon Graphics then as Executive Director of Business Development at LinuxCare. In the course of closing over $3B of business transactions and selling multi-million-dollar super-computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, he met with some of the smartest people on earth and he became fascinated by the human mind.
Pushed by a strong desire to seek the truth about Sales & Marketing, Patrick discovered the buy button inside the brain.
To access this button, he spent 2 years researching and formalizing a science-based MAP. This NeuroMAP™ has helped over 6,000 companies’ worldwide get their message truly understood by the brain of their customers.
Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.
To get a diagnostic on the impact of your sales and marketing strategy on the brain of your customers, contact Patrick at: patrick[@at]salesbrain.com