Fondamenti di Neuromarketing (45 minutes)

taught by Fabio Paron
Fabio Paron
Fabio Paron
Certified SalesBrain Instructor

A dual Swiss and Italian citizen has traveled extensively in more than 30 countries worldwide, where he developed a passion for understanding the processes of communication and their application to business. Fabio was recently Managing Director for the Royal Swets Group in Italy (a large publishing group) where he grew revenues 60% per year for three consecutive years and closed multi-million deals with large organizations such as ENI, GSK, ISS. Prior to this, Fabio served as Sales and Marketing Director for CO.EL. SPA –a broadcasting division of Fracarro Group–.

Fabio started his career with Siemens SPA – the Italian branch of the multi-billion German multinational group- beginning as a junior engineer and after several promotions, as Account Manager for large European clients. At Siemens, Fabio directly contributed to several patents and new product designs for microwave-radio applications. Fabio derived his success from applying new communication methodologies to business. His current objectives are to help teams achieve greater success by applying a scientific yet deeply human discipline.

Fabio holds a Master in Electronic Engineering and an MBA from SDA Bocconi Business School in Milan. It was during a lecture on brain structure at his MBA program that he developed a passion for learning and understanding the “Reptilian Brain”. Fabio is close to completing his second Master in Psychology Science and techniques.

Fabio can be reached at