Course Description

This live presentation is a comprehensive description of the SalesBrain called NeuroMap. Patrick's style is very engaging which makes his delivery especially compelling for sales executives and professional presenters around the world. Patrick has earned multiple presentation awards and embodies the super sales executives with a successful career in Silicon Valley. He is the architect of NeuroMap which later was enhanced and deployed with the help of Dr. Christophe Morin.

This presentation covers:

The 3 brain

The 6 stimuli

The 4 steps.

Additional tools

  • NeuropMap copy
  • Neurocoaching guide with over 30 brainstorms to master your PAIN/CLAIM/GAIN process
  • Quick neuromarketing worksheet

License terms: use within 120 days

President

Patrick Renvoise

Patrick, a French born nerd quickly became an expert in complex sales. He headed Global Business Development efforts first at Silicon Graphics then as Executive Director of Business Development at LinuxCare. In the course of closing over $3B of business transactions and selling multi-million-dollar super-computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, he met with some of the smartest people on earth and he became fascinated by the human mind.Pushed by a strong desire to seek the truth about Sales & Marketing, Patrick discovered the buy button inside the brain.To access this button, he spent 2 years researching and formalizing a science-based MAP. This NeuroMAP™ has helped over 6,000 companies’ worldwide get their message truly understood by the brain of their customers.Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.To get a diagnostic on the impact of your sales and marketing strategy on the brain of your customers, contact Patrick at: [email protected]

Course curriculum

  • 1

    Introduction (8:21)

    • 1 Introduction-J7XBhMXjUNg

  • 2

    Your customer's brain (12:57)

    • 2 Your Customer's Brain-KDbZeuKaKD0

  • 3

    The six stimuli: Self-Centered (6:45)

    • 3 The Six Stimuli Self Centered-8TDpD4vZ24g

  • 4

    The six stimuli: Contrast (2:05)

    • 4 The Six Stimuli Contrast-UR62KGEgY6w

  • 5

    The six stimuli: Tangible (7:41)

    • 5 The Six Stimuli Tangible-1LhDm19mZlk

  • 6

    The six stimuli: Beginning and End (9:50)

    • 6 The Six Stimuli Beginning and End-Z2qd-0Y942I

  • 7

    The six stimuli: Visual (3:48)

    • 7 The Six Stimuli Visual-em-HTnlCtKs

  • 8

    The six stimuli: Emotional (3:48)

    • 8 The Six Stimuli Emotional-yo8xVZNGZPE

  • 9

    Diagnose the PAIN (33:11)

    • 9 Step 1 Diagnose the Pain-cCAZrBPygSw

  • 10

    Differentiate your CLAIMS (30:28)

    • Copy of 10 Step 2 Differentiate Your Claims-DruDrtW_YCs

  • 11

    Demonstrate the GAIN (18:37)

    • 11 Step 3 Demonstrate the Gain-WQlx3XEuf0E

  • 12

    Deliver to the Old BRAIN (10:38)

    • 12 The Four Steps Deliever to the Old Brain-9RvbBX1PKJo

  • 13

    Additional tools

    • Neurocoaching guide

    • Neuromap Model

    • Neuromarketing Quick Worksheet