This online workshop is based on our most popular program. It introduces participants to the fundamentals of neuromarketing and NeuroMap. NeuroMap was introduced first in 2002 by Patrick Renvoise and Dr. Christophe Morin as a brain-based persuasion model. NeuropMap will help you uncover how your brand solves top PAINS with unique CLAIMS and demonstrable GAIN. This course helps you create a messaging architecture you need to deliver killer sales presentations or effective websites. As participants learn the importance of the 6-stimuli that are responsible to ignite the part of the brain that decides, they also learn the 4-step process (PAIN-CLAIM-GAIN-BRAIN) they can follow to create and deliver brain-friendly messages both online and offline. This course combines theory and practice. Participants will acquire the confidence and skills to apply NeuroMap to their own business. Your satisfaction is guaranteed!
This course has been taught to over 100,000 executives worldwide.
- 90+ minute video
- PAIN/CLAIM/GAIN form
- Course slides
Audience: marketing, communication, PR, pre and post sales people as well as senior executives such as CEOs, VPs of Sales and Marketing, VPs of Product development, VPs of Business Development, etc.
License terms: use within 120 days
With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.
Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.
Christophe has received multiple awards during his career. In 2011 and 2013, he received prestigious speaking awards from Vistage International. In 2011, 2014 and 2015, he received Great Mind Research Awards from the Advertising Research Foundation (ARF).
Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)
For a consultation on how to identify and overcome your customers’ Pain, Christophe can be reached at firstname.lastname@example.org
For a clip of Christophe, click here.