Patrick Renvoisé, CEO of SalesBrain, explains the science of attention to an audience of brand, agency and other digital executives, outlining how primal instincts that evolved over millions of years can make some products irresistible while others fall flat.
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Patrick, a French born nerd quickly became an expert in complex sales. He headed Global Business Development efforts first at Silicon Graphics then as Executive Director of Business Development at LinuxCare. In the course of closing over $3B of business transactions and selling multi-million-dollar super-computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, he met with some of the smartest people on earth and he became fascinated by the human mind.
Pushed by a strong desire to seek the truth about Sales & Marketing, Patrick discovered the buy button inside the brain.
To access this button, he spent 2 years researching and formalizing a science-based MAP. This NeuroMAP™ has helped over 6,000 companies’ worldwide get their message truly understood by the brain of their customers.
Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.
To get a diagnostic on the impact of your sales and marketing strategy on the brain of your customers, contact Patrick at: firstname.lastname@example.org