(90 min) Online Course in Neurostrategy: Using NeuroMap to trigger buying decisions in your customers' brains.
Understand how persuasion works using neuroscience and start convincing scientifically today!
This online workshop is based on our most popular program. It introduces participants to the fundamentals of neuromarketing and NeuroMap. NeuroMap was introduced first in 2002 by Patrick Renvoise and Dr. Christophe Morin as a brain-based persuasion model. NeuropMap will help you uncover how your brand solves top PAINS with unique CLAIMS and demonstrable GAIN. This course helps you create a messaging architecture you need to deliver killer sales presentations or effective websites. As participants learn the importance of the 6-stimuli that are responsible to ignite the part of the brain that decides, they also learn the 4-step process (PAIN-CLAIM-GAIN-BRAIN) they can follow to create and deliver brain-friendly messages both online and offline. This course combines theory and practice. Participants will acquire the confidence and skills to apply NeuroMap to their own business. Your satisfaction is guaranteed!
This course has been taught to over 100,000 executives worldwide.
Course material
Audience: marketing, communication, PR, pre and post sales people as well as senior executives such as CEOs, VPs of Sales and Marketing, VPs of Product development, VPs of Business Development, etc.
License terms: use within 120 days
Dr. Christophe Morin
Neuromarketing strategy video session with Dr. Christophe Morin
Neurostrategy-transcript-SalesBrain All Rights Reserved 2002-2016
Slides for the neuromarketin strategy strategy workshop ALL RIGHTS RESERVED SALESBRAIN 2016
NeuroMap illustration
PAIN-CLAIM-GAIN Neuromarketing Worksheet
Understanding SalesBrain's unique approach to persuasion and sales in less than 3 minutes
FREE PREVIEWTEDx from Patrick Renvoise, President of SalesBrain: Is there a buy button inside the brain?
FREE PREVIEW