(6 hours): Dr. Christophe Morin presents the COMPLETE SalesBrain Model in 15 videos

This live recording covers the complete 2-day training program delivered to thousands of participants worldwide | taught by Dr. Christophe Morin

Course description

This course is the most complete presentation of our model NeuroMap. The recording of this workshop was professionally edited so as to give you the best learning experience, even though you did not attend the event live. Dr. Christophe Morin highly engaging style makes this series of videos the best way you can learn, integrate and eventually apply the teachings of NeuroMap

Key topics includes in this program:

  • Neuromarketing basics
  • The 3 brains and the bottom-up effect
  • The 6 stimuli
  • The 4 steps

Additional tools

  • NeuropMap copy
  • Neurocoaching guide with over 30 brainstorms to master your PAIN/CLAIM/GAIN process
  • Quick neuromarketing worksheet

License terms: use within 120 days

Dr. Christophe Morin
Dr. Christophe Morin
CEO, SalesBrain

With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.

Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.

Christophe has received multiple awards during his career. In 2011 and 2013, he received prestigious speaking awards from Vistage International. In 2011, 2014 and 2015, he received Great Mind Research Awards from the Advertising Research Foundation (ARF).

Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)

For a consultation on how to identify and overcome your customers’ Pain, Christophe can be reached at christophe@salesbrain.com

For a clip of Christophe, click here.

Course Curriculum

Introduction (9:52)
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Understanding the buy buttons (33:49)
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Understanding the Reptilian Brain (22:12)
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Six Stimuli - Self Centered (19:07)
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Six Stimuli - Contrast (12:38)
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Six Stimuli - Tangible (17:01)
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Six Stimuli - Beginning and End (20:52)
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Six Stimuli - Visual (19:09)
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Six Stimuli - Emotions (15:43)
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Introduction to the Four Steps (14:57)
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Diagnose the PAIN (11:36)
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Demonstrate your CLAIMS (22:01)
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Demonstrate the GAIN (20:30)
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Deliver to the Reptilian BRAIN (3:09)
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Deliver to the Reptilian BRAIN: Grabbers (32:52)
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Reviews (1)

by Devin Winch

by Devin Winch
neuromarketing, media psychology, reptilian brain, system 1, system 2