This course is the most complete presentation of our model NeuroMap. The recording of this workshop was professionally edited so as to give you the best learning experience, even though you did not attend the event live. Dr. Christophe Morin highly engaging style makes this series of videos the best way you can learn, integrate and eventually apply the teachings of NeuroMap
Key topics includes in this program:
- Neuromarketing basics
- The 3 brains and the bottom-up effect
- The 6 stimuli
- The 4 steps
- NeuropMap copy
- Neurocoaching guide with over 30 brainstorms to master your PAIN/CLAIM/GAIN process
- Quick neuromarketing worksheet
License terms: use within 120 days
With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.
Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.
Christophe has received multiple awards during his career. In 2011 and 2013, he received prestigious speaking awards from Vistage International. In 2011, 2014 and 2015, he received Great Mind Research Awards from the Advertising Research Foundation (ARF).
Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)
For a consultation on how to identify and overcome your customers’ Pain, Christophe can be reached at firstname.lastname@example.org
For a clip of Christophe, click here.