Course Description

This course is the most complete presentation of our model NeuroMap. The recording of this workshop was professionally edited so as to give you the best learning experience, even though you did not attend the event live. Dr. Christophe Morin highly engaging style makes this series of videos the best way you can learn, integrate and eventually apply the teachings of NeuroMap

Key topics includes in this program:

  • Neuromarketing basics
  • The 3 brains and the bottom-up effect
  • The 6 stimuli
  • The 4 steps

Additional tools

  • NeuropMap copy
  • Neurocoaching guide with over 30 brainstorms to master your PAIN/CLAIM/GAIN process
  • Quick neuromarketing worksheet

License terms: use within 120 days

CEO, SalesBrain

Dr. Christophe Morin

With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.Christophe has received multiple awards during his career. In 2011 and 2013, he received prestigious speaking awards from Vistage International. In 2011, 2014 and 2015, he received Great Mind Research Awards from the Advertising Research Foundation (ARF).Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)For a consultation on how to identify and overcome your customers’ Pain, Christophe can be reached at [email protected] a clip of Christophe, click here.

Course curriculum

  • 2

    Understanding the buy buttons (33:49)

    • Understanding the buy buttons (33:49)

  • 3

    Understanding the Reptilian Brain (22:12)

    • SalesBrain Training Program Chapter 3 Understanding the Reptilian Brain[1]

  • 4

    Six Stimuli - Self Centered (19:07)

    • SalesBrain Training Program Chapter 4 Six Stimuli Self Centered

  • 5

    Six Stimuli - Contrast (12:38)

    • SalesBrain Training Program Chapter 5 Six Stimuli Contrast

  • 6

    Six Stimuli - Tangible (17:01)

    • SalesBrain Training Program Chapter 6 Six Stimuli Tangible

  • 7

    Six Stimuli - Beginning and End (20:52)

    • SalesBrain Training Program Chapter 7 Six Stimuli Beginning and End

  • 8

    Six Stimuli - Visual (19:09)

    • SalesBrain Training Program Chapter 8 Six Stimuli Visual

  • 9

    Six Stimuli - Emotions (15:43)

    • SalesBrain Training Program Chapter 9 Six Stimuli Emotions

  • 10

    Introduction to the Four Steps (14:57)

    • SalesBrain Training Program Chapter 10 Introduction to the Four Steps

  • 11

    Diagnose the PAIN (11:36)

    • SalesBrain Training Program Chapter 11 Step 1 Diagnose the Pain

  • 12

    Demonstrate your CLAIMS (22:01)

    • SalesBrain Training Program Chapter 12 Step 2 Claims

  • 13

    Demonstrate the GAIN (20:30)

    • SalesBrain Training Program Chapter 13 Step 3 Gain

  • 14

    Deliver to the Reptilian BRAIN (3:09)

    • SalesBrain Training Program Chapter 14 Step 4 Deliver to the Old Brain

  • 15

    Deliver to the Reptilian BRAIN: Grabbers (32:52)

    • SalesBrainDVD Part15mov

  • 16

    Additional tools

    • NeuroMap model

    • Pain/Claim/Gain Quick worksheet

    • Complete Neurocoaching Guide

Reviews

5 star rating

The right stuff if you'd like to fully understand how peo...

John Knight

A really rich presentation, I got tons of insights into what's going on over there in the customers mind(s). And while it's getting a little dated, the conte...

Read More

A really rich presentation, I got tons of insights into what's going on over there in the customers mind(s). And while it's getting a little dated, the content is still pure gold. I'll be watching it several times, as there is too much good stuff to integrate in one viewing. I'd like to see more case studies on the results people have achieved after say a year.

Read Less
5 star rating

Devin Winch